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P3i — Pakistan Institute of Incident Investigation

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Food, Beverage & FMCG Incident Investigation

One complaint on social media can reach a million customers by noon.

Food and beverage processing, dairy, bakery, confectionery, edible oil, beverages and consumer goods, where contamination, recalls, quality complaints and line incidents affect brand trust within hours. We work across Lahore, Karachi, Islamabad, Faisalabad, and in the Gulf.

Food production line with operators in hygiene wear
600 million foodborne illnesses a year (WHO)1 in 10 people fall ill from food each yearLead investigator within 48 hoursFact-finding, not fault-findingFindings written for boards, insurers and regulatorsContamination investigationComplaint investigationRecall readiness reviewFood safety investigation training600 million foodborne illnesses a year (WHO)1 in 10 people fall ill from food each yearLead investigator within 48 hoursFact-finding, not fault-findingFindings written for boards, insurers and regulatorsContamination investigationComplaint investigationRecall readiness reviewFood safety investigation training

From complaint to headline

From complaint to headline. See how fast it moves.

A contamination complaint can move faster than any investigation, unless the facts come first.

09:00Next day

14:00 · HIGH RISK

The press calls

A journalist asks for a statement before the facts are known.

RISK

Illustrative, drawn from the kinds of events we investigate.

Where it goes wrong

Six brand risks. Traced back to the line.

Illustrative, drawn from typical findings. Swipe on mobile, or use the arrows.

By the numbers

What every quality head should know.

0m

people fall ill from contaminated food each year worldwide.

World Health Organization

0 in 10

people worldwide, by the same estimate.

World Health Organization

0hrs

for a P3i lead investigator to be engaged after a serious contamination event.

P3i service commitment

How we help

Four ways we protect the brand. Facts before the statement.

01Contamination investigationTrace the batch back to where the contamination entered.Ask about this →02Complaint investigationSerious or repeated consumer complaints, traced to the batch and the line.Ask about this →03Recall readiness reviewTraceability and recall arrangements tested before you need them.Ask about this →04Food safety investigation trainingTraining for quality and production teams.Ask about this →

In Pakistan

Pakistan's provincial food authorities have become far more active in inspection, and consumer complaints now spread quickly online.

Globally

Internationally, food safety incidents have shown that traceability and a fast, factual response decide how much damage a brand suffers.

Packing line with a metal detector
Laboratory testing food samples
Warehouse of packed consumer goods
Retail shelf of packaged products
Raw material store with sacks
Quality team reviewing a complaint

Photographs illustrate typical settings; they are not from P3i cases.

Who calls us

Quality head

Where the contamination entered

Brand manager

Verified facts before any statement

Plant manager

Lines safe and running

Supply chain head

Supplier and distribution gaps

Something happened on your site this week? A first call costs nothing, and we will tell you what to preserve today.

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The P3i approach

How we investigate food & FMCG incidents. Fact-finding, not fault-finding.

Every P3i investigation is led by a senior investigator and supported by internationally qualified process specialists. You will not receive a list of people to blame, or a long list of generic actions. You will receive the facts, the proven causes, and a short plan that closes the gaps, in this case and across your system.

Independent

No products, repairs or contracts to sell you afterwards.

Senior-led

Thirty years of investigation, from the first call to the final briefing.

Beyond the event

Process specialists find the other cracks before they fail.

Ready to present

Written for boards, buyers, insurers and regulators.

How P3i does it for you

  1. 01

    One confidential call

    We help you hold the right batches and speak publicly only on verified facts.

  2. 02

    Secure before it is cleaned up

    Samples, packs, batch codes and line records secured.

  3. 03

    Facts, not versions

    Private interviews where nobody is pushed to name a culprit. The evidence decides.

  4. 04

    Find what the system allowed

    Hygiene, detection, suppliers and traceability behind the complaint.

  5. 05

    A plan leadership can approve

    Short, costed, owned actions, and a check that they worked.

What you receive

Batch traceSource findingsTraceability reviewFact brief for the brand teamAction planRecall readiness

Call us when

A customer posted a photo onlineA food safety inspector visitedA foreign object complaintAn export consignment rejected

Free 30-minute case assessment.

Tell us what happened. In confidence, we will tell you what the investigation should cover, how long it will take and what to preserve today.

How we work with you

What happens after you call.

For food, beverage & fmcg, the first call covers what happened, what must be preserved, and who needs to be involved. From there, this is the usual pattern.

  1. First hour

    A call with a lead investigator. You leave it knowing what to preserve today and who to call next.

  2. Day one

    An investigator on site, anywhere in Pakistan. Scope and fixed fee agreed in writing.

  3. Week one

    A private briefing on early findings, so urgent risks are dealt with before the report is finished.

  4. Weeks three to four

    The final report, the wider system review and a remedial work plan, presented to your team.

  5. After

    We come back to check the actions were completed and actually worked.

Typical timings for a single-site event. Complex, multi-party matters take longer, and we tell you so on the first call.

What you receive

A full investigation report. This is only its first page.

The summary is what leadership reads first. Behind it sits the complete file: every witness heard, every document and record examined, and every finding tied to numbered evidence, so a board, an insurer, a buyer or a regulator can test it.

P3i Investigation Report · Summary Page 1 · Executive summary

1 · Established sequence

2 · Causes

Immediate
Underlying
Systemic

3 · Wider system findings

4 · Remedial work plan

ActionOwnerDateTest of effectiveness Fit personal locks for every operatorPlant Mgr30 daysSpot audit, 10 isolations

Illustrative summary page. Report length and structure depend on the scope of each case.

Inside the full report

  1. 01Executive summary SHOWNThe findings and actions leadership needs, on one page. This is the page shown here.
  2. 02Terms of reference & scopeThe questions asked, the boundaries of the investigation and who commissioned it.
  3. 03MethodHow evidence was gathered, and which analysis methods were chosen for this case, and why.
  4. 04Verified chronologyThe sequence of events, reconstructed from records, data and accounts, minute by minute where it matters.
  5. 05Site & technical examinationScene, equipment, failed parts, measurements and photographs, with specialists where needed.
  6. 06Witness evidenceInterview schedule, accounts in summary, and where the witnesses agree and where they conflict.
  7. 07Documents & recordsPermits, procedures, maintenance, training, rosters, CCTV, tracker and control-system data reviewed.
  8. 08Causal analysisImmediate, underlying and system causes, each one tied to numbered evidence.
  9. 09System reviewWhere the same weaknesses exist elsewhere in the operation.
  10. 10Findings & conclusionsWhat is proven, what is probable, and what remains open, stated plainly.
  11. 11Recommendations & work planTargeted actions, each with an owner, a date and a test of whether it worked.
  12. 12AppendicesEvidence register, photograph log, interview records, drawings and data extracts.

Every action has an owner, a date and a test of whether it worked. The evidence stays indexed, so any reader can check how each conclusion was reached.

Questions

What quality heads ask us first.

A customer posted a photo online. What first?

Keep the product and pack, hold the batch, and establish the facts before making any public statement.

Who carries out the laboratory testing?

Testing is done by accredited laboratories; we direct it and investigate the process.

Can you review our traceability?

Yes, as part of an investigation or as a standalone readiness review.

The facts travel slower than the photo. Get them first.

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