A video that goes viral
Footage from the workplace, shared before anyone knows what it shows.
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Reputation Loss Investigation — Pakistan & International
Independent fact-finding · Page oneThe story moves in hours. The facts take days.
A video from a factory floor, a customer's complaint, an allegation against a manager, a product that failed in public. When an incident becomes a story, leadership needs to know what actually happened before it says anything.
We establish the facts quickly and independently, so the organisation can speak accurately, fix what caused it, and show buyers, customers and staff that it has done both.
We are not a public relations agency. We give your communications team something true to say.
Talk to us todaySince the 1990s
30
years investigating
250+
investigations closed, incl. HiPOs
15
countries served
20+
countries of lead seminars
100+
nationalities trained
How the story spread
What people said. What was actually known.
Hour 3 · What people were saying
"Big fire at the factory, people trapped" — forwarded to several groups.
What was actually known
Nobody was trapped. The hall was evacuated in under five minutes.
An illustrative example of how quickly an incident becomes a story.
“It takes 20 years to build a reputation and five minutes to ruin it.”
The five minutes are no longer the problem. The problem is the days after, when an organisation that does not yet know the facts either says nothing or says something it later has to take back. Independent fact-finding closes that gap.
What we are called in for
Six kinds of story. One need: the facts.
A buyer asking questions
An international brand that needs verified facts before it decides on orders.
A complaint made public
A customer's experience posted publicly, with the company's name attached.
A product that failed
A defect, a contamination scare or a failure that customers noticed first.
An allegation against leadership
Claims about a senior person that the board needs examined independently.
An incident in the news
An accident or loss that has reached the media before the investigation has started.
An incident becoming a story right now? Call today. A verified factual briefing in days is worth more than a statement in hours.
You commission one investigation. You get a review of the whole system.
One story. What it showed about the organisation.
No first-hour plan. Nobody knew who should gather facts, or who could speak.
Buyers heard last. Key customers found out from social media, not from the company.
Staff had no channel. Workers shared the video because they had nowhere else to raise the concern.
The cause was real. The extractor had been reported as faulty twice before.
A typical example, based on many reputation incidents. Not a single client’s case.
The P3i approach
How we investigate a reputation event. Fact-finding, not fault-finding.
Every P3i investigation is led by a senior investigator and supported by internationally qualified process specialists. You will not receive a list of people to blame, or a long list of generic actions. You will receive the facts, the proven causes, and a short plan that closes the gaps, in this case and across your system.
Independent
No products, repairs or contracts to sell you afterwards.
Senior-led
Thirty years of investigation, from the first call to the final briefing.
Beyond the event
Process specialists find the other cracks before they fail.
Ready to present
Written for boards, buyers, insurers and regulators.
How P3i does it for you
- 01
Establish the verified facts
Before leadership says anything in public.
- 02
Separate fact from rumour
What is proven, what is claimed, what is unknown.
- 03
Find the cause
The operational failure behind the story.
- 04
Support your spokespeople
Facts written so they can be used with confidence.
- 05
Fix what caused it
So the same story cannot be written twice.
What you receive
Verified fact sheetClaims vs evidenceCause findingsBriefing for leadershipAction planUpdate for stakeholders
Call us when
A story about your company is spreadingA customer complaint went publicStaff or partners are asking what happenedLeadership must speak soon
Free 30-minute case assessment.
Tell us what happened. In confidence, we will tell you what the investigation should cover, how long it will take and what to preserve today.
How we work with you
What happens after you call.
When an incident is becoming a story, the first call covers what to preserve, who needs a verified briefing first, and how quickly we can give it.
First hour
A call with a lead investigator. You leave it knowing what to preserve today and who to call next.
Day one
An investigator on site, anywhere in Pakistan. Scope and fixed fee agreed in writing.
Week one
A private briefing on early findings, so urgent risks are dealt with before the report is finished.
Weeks three to four
The final report, the wider system review and a remedial work plan, presented to your team.
After
We come back to check the actions were completed and actually worked.
Typical timings for a single-site event. Complex, multi-party matters take longer, and we tell you so on the first call.
What you receive
A full investigation report. This is only its first page.
The summary is what leadership reads first. Behind it sits the complete file: every witness heard, every document and record examined, and every finding tied to numbered evidence, so a board, an insurer, a buyer or a regulator can test it.
P3i Investigation Report · Summary
Page 1 · Executive summary
1 · Established sequence
2 · Causes
Immediate
Underlying
Systemic
3 · Wider system findings
4 · Remedial work plan
ActionOwnerDateTest of effectiveness
Fit personal locks for every operatorPlant Mgr30 daysSpot audit, 10 isolations
Illustrative summary page. Report length and structure depend on the scope of each case.
Inside the full report
- 01Executive summary SHOWNThe findings and actions leadership needs, on one page. This is the page shown here.
- 02Terms of reference & scopeThe questions asked, the boundaries of the investigation and who commissioned it.
- 03MethodHow evidence was gathered, and which analysis methods were chosen for this case, and why.
- 04Verified chronologyThe sequence of events, reconstructed from records, data and accounts, minute by minute where it matters.
- 05Site & technical examinationScene, equipment, failed parts, measurements and photographs, with specialists where needed.
- 06Witness evidenceInterview schedule, accounts in summary, and where the witnesses agree and where they conflict.
- 07Documents & recordsPermits, procedures, maintenance, training, rosters, CCTV, tracker and control-system data reviewed.
- 08Causal analysisImmediate, underlying and system causes, each one tied to numbered evidence.
- 09System reviewWhere the same weaknesses exist elsewhere in the operation.
- 10Findings & conclusionsWhat is proven, what is probable, and what remains open, stated plainly.
- 11Recommendations & work planTargeted actions, each with an owner, a date and a test of whether it worked.
- 12AppendicesEvidence register, photograph log, interview records, drawings and data extracts.
Every action has an owner, a date and a test of whether it worked. The evidence stays indexed, so any reader can check how each conclusion was reached.
From our files
CASE 12 · ANONYMISEDIncident with significant reputational exposureRead the case →CASE 10 · ANONYMISEDLoss of sensitive information from a company laptopRead the case →
See all 16 cases → Client names, people, locations and dates removed.
Questions we are asked
By boards and communications heads.
Are you a PR agency?
No. We establish the facts; your communications team or agency decides what to say. Accurate, independent facts are what make a statement credible.
How fast can you establish the facts?
We aim to give leadership a verified factual briefing within days, separating what is established from what is still unknown, and a full report later.
Why does it need to be independent?
Because buyers, customers and the public accept findings from an independent party far more readily than from an organisation reviewing itself.
Will you only look at this incident?
No. Our process specialists identify what allowed it to happen and to escalate, and give targeted actions to prevent the next one.